Custom Attributes offer a more sophisticated method to partition financials for planning and tracking. Use custom attribute tags to partition into unique groupings for your brand.
Confido has a two-way sync with your GL, and the ability to push checks directly from the platform.
For CPG brands that have multiple product lines or sell to retailers via distributors, it's important to split deductions in order to have visibility into spend buckets per product and per retailer. In Confido, we can automatically split all chargebacks out by retailer and product, which is a major unlock for brands trying to build Retailer and SKU P&Ls.
Confido has a native trade promotion planner where users can create promotional events, which will sync into the sales forecast and automatch with the deduction.
Create re-forecasts and merge forecasts together from your entire sales team. Collaborative forecasting workflows so you can through away those excel sheets.
Collaborate across the organization. Need the ops team to verify a shortage deduction? Need the sales team to verify a promotion? Create approvals for the entire team through Confido with configurable thresholds and limits.
Fast moving consumer goods brands can have hundreds of lines in the sales forecast that require re-forecasting and changing every month. Confido uses AI/ML to provide recommendations to accelerate this process.
Create a Manager-level for each team member and manage access to individual modules.
Not all deductions are valid. Confido has a native dispute tool that will flag high-likelihood disputes and submit disputes.
Trade rate is an important metric for sales teams to understand the performance of their promotion events, telling them the ratio between trade spend and revenue.
Confido's Reporting modules allows users to slice and dice deduction data by retailer, reason, product, sales owner, and more, to drill down and understand their spend buckets.
Promotion Analytics charts are used to display weekly syndicated sales actuals, showing base and lift units over time, overlaid with average retail price.
Here is a list of all the retailer + distributors that Confido currently supports. Confido's software will pull payments and backup directly from retailer / distributor portals + email, and automatically code each deduction for you to review in our Cash Application tool.
The ship to forecast side rolls up the forecasts from the planning groups and shifts your data by a specified amount of time to simulate the timing difference between consumption and shipment data
A complete view of trade accruals, actuals, and open accruals, linked with live deduction data so you can track your accruals in real time.
As users are reviewing, many payments will have multiple lines created due to splitting. We've built validation rules to help users streamline this review process by creating a soft-requirement for various line item fields base on others when reviewing a payment.
Expanding distribution is a key input into forecasts and scenario planning, which users can configure through opportunities, in the Sales Forecast section.
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