The AI Infrastructure for
CPG Brands
from Deduction to
Production Plan
The single source of truth for accounting, finance, sales, and operations teams.
Book a Demo
Trusted by 200+ Leading CPG Brands
Cash Application
Cash Application meets automation
Automate cash application with AI-driven document aggregation, data extraction, and invoice matching — reducing manual hours and clerical errors.
Data Aggregation
Extract remittances with over 40 vendor emails and portals, including KeHE, UNFI, and Walmart.
Classification
Tag records with key information, including deduction reasons and product lines
ERP Sync
Sync records at any level of granularity with custom field support
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Forecasting
AI baselining to detect lift, measure demand, and plan with confidence.
Visibility
Track sales, stores, and DC inventory with full transparency.
Reporting & Collaboration
Customize reports, build charts, and share insights with your team.
Cash Application
Cash Application meets automation
Automate cash application with AI-driven document aggregation, data extraction, and invoice matching — reducing manual hours and clerical errors.
Data Aggregation
Extract remittances with over 40 vendor emails and portals, including KeHE, UNFI, and Walmart.
Classification
Tag records with key information, including deduction reasons and product lines
ERP Sync
Sync records at any level of granularity with custom field support
Learn More
Forecasting
AI baselining to detect lift, measure demand, and plan with confidence.
Visibility
Track sales, stores, and DC inventory with full transparency.
Reporting & Collaboration
Customize reports, build charts, and share insights with your team.
Cash Application
Cash Application meets automation
Automate cash application with AI-driven document aggregation, data extraction, and invoice matching — reducing manual hours and clerical errors.
Data Aggregation
Extract remittances with over 40 vendor emails and portals, including KeHE, UNFI, and Walmart.
Classification
Tag records with key information, including deduction reasons and product lines
ERP Sync
Sync records at any level of granularity with custom field support
Learn More
Forecasting
AI baselining to detect lift, measure demand, and plan with confidence.
Visibility
Track sales, stores, and DC inventory with full transparency.
Reporting & Collaboration
Customize reports, build charts, and share insights with your team.
The problem
Back-office software for CPG brands has long been archaic. Teams rely on manual data pulls from multiple sources, while workflows remain disjointed across systems and departments — until now.
Our Solution
The single source of truth for CPG brands
to drive time savings, better
decision-making, and speed to scale.
Our Solution
Plan, execute, and optimize
Process payments, categorize deductions, track trade spend, and forecast sales in a single platform
Automate the
Financial Close
Automate cash application, deduction management, and dispute resolution
in a single system.
For Accountingin a single system.
Plan and Manage Financial Performance
A unified system for annual planning,
trade promotion management, forecasting,and financial reporting.
For Financetrade promotion management, forecasting,and financial reporting.
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Full Visbility into Sales and Trade Performance
Integrated trade planning and sales forecasting that enables full visibility into spend, performance, and customer-level activity.
For Sales
Forecast Demand
with Accuracy
Demand and shipment forecasting built from statistical models and live sales data so
operations, sales, and finance,
teams are always aligned.
For Operationsoperations, sales, and finance,
teams are always aligned.
OUR RESULTS
Everyday efficiency, exceptional results
"Confido gives me sanity in our AR management and saves several days in our close process. We have become more efficient and organized in our cash application process and have always received exceptional customer support."
Callahan DePorter
Controller, MUSH
400+ hours saved per month
We help Accounting, Finance, and Sales teams save an average of 85% on time spent through automation and workflows.
2-3 FTE saved in headcount
Confido’s automation removes the need to hire headcount to manage the busy work and allows you to focus on strategy.
Who is it for
Best-in-class software for every department
For Accounting
Process payments, categorize deductions and generate reports in seconds, not days
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For Sales
Erase manual hours and guesswork with our integrated TPM and adaptive forecasting
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For Sales
Erase manual hours and guesswork with our integrated TPM and adaptive forecasting
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integrations
Integrate with your most
important
data sources
Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.
RESULTS
Built for startups and category leaders
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs
Organic, nutrient-packed baby food
Size
Mid-size
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs
Gluten-free pasta and carbs
Size
Mid-size
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs
Keto-friendly ice cream
Size
Mid-size
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
The AI Infrastructure for CPG Brands
Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
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