Food brands distributing through grocery, mass, club, foodservice, specialty retailers, and more deal with heavy deduction volumes from spoilage claims to freight chargebacks.

Confido ingests remittance data, categorizes every deduction type, surfaces invalid claims automatically, and submits disputes on your behalf so your team can drive time and cost savings.

Food brands manage complex trade calendars and when promotional spend lives in disconnected spreadsheets, actuals are playing catch-up.

Confido gives your team a unified view of trade spend, tracks how promotions perform against POS movement, and feeds actuals and AI-driven recommendations into the sales forecast so numbers reflect the reality of the business.

A reset at Costco and a regional expansion into Natural Grocers require different demand assumptions, and layering in a new product launch makes an already complex forecast even harder.

Confido pulls together POS data, trade calendars, and sales team inputs into a single demand plan - so procurement and supply chain teams are always building to a forecast that reflects reality.

Confido connects directly to syndicated data sources like SPINS and Nielsen - pulling velocity, market share, and distribution metrics into the same environment where your team is already working.

From there, your team can build reports on profitability, trends, and promotional ROI — with AI-driven insights that show exactly where trade investment is driving velocity.