Grow your foodservice business. Shrink the manual work.

Confido automates accounting and trade promotion management so finance can catch overpayments and sales can see who’s buying, what each account costs to support, and whether trade spending is delivering volume.

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Directly integrates with

Operator visibility

See beyond the distributor. Know who keeps buying.

Turn billback detail into a view of operator purchases by location and SKU. See where orders are growing, where they’re slowing, and where your sales team should focus.

Sysco billback #4471PDF backup
0412 HARBRLN GRL #07 SEA
RNCH DRSG 4/1GL
36 CS
0412 HARBRLN GRL #12 TAC
RNCH DRSG 4/1GL
24 CS
1190 JUNIPR&OAK DWNTWN
FRY OIL 35LB
18 CS
2033 NRTHFLD DIN SVC
PST SCE #10
60 CS
0877 CAMPUS TBL ODAWN
FRY OIL 35LB
120 CS
Operator recordsMatched
Harborline Grill#07 Seattle · Ranch Dressing · 36 csMatched
Harborline Grill#12 Tacoma · Ranch Dressing · 24 csMatched
Juniper & OakDowntown · Fry Oil · 18 csMatched
Northfield Dining ServicesDistrict kitchen · Pasta Sauce · 60 csMatched
Campus TableOdawa Hall · Fry Oil · 120 csMatched
4 operators · 5 sites · 3 items
Harborline GrillChain account · 38 sites
#07 Seattle, WASysco
#12 Tacoma, WASysco
#19 Portland, ORUS Foods
#23 Boise, IDUS Foods
#31 Spokane, WASysco
+ 33 more sitesCases · last 90 days
Volume by siteLow High
Accounting & deductions

Catch overpayments without checking every claim by hand.

Confido codes billbacks, checks charges against trade agreements, and flags incorrect rates and potential double dips, with the supporting records your team needs to challenge them.

Trade promotion management

Know what your trade dollars deliver before committing more.

Connect operator volume and actual spending to your trade plans. Compare results against forecast, adjust accruals, and bring the evidence into your next negotiation.

Manage distributor, GPO, and operator agreements in one place.

Track case and pound rates, eligible products, covered locations, and exclusions in one trade calendar, including limited-time offers.

Trade calendar
OctNovDecJanFebMar
Sysco · DressingsDistributor billback$2.10 / case
US Foods · Fry oilsDistributor billback$1.40 / case
Foodbuy · Tier 2GPO rebate$0.35 / case
Sodexo · Program feeFSMC$0.12 / lb
Harborline GrillDirect operator$1.85 / case
Harborline · SpringLTO$3.00 / case
RateCase & pound rates
EligibilityBy operator & item
Site coverageChain & site level
ExclusionsSet per agreement
Sysco · Dressings · Oct – DecAgreement vs. actual
Operator volume51,320 cs vs 48,000 plan
Plan marker107% of plan
Linked claim spend$107,772 vs $100,800 accrued
14 claims linked$2.10 / case
Suggested true-up: + $6,972Accrual $100,800 → linked claims $107,772

Connect agreed terms to actual spend.

See deductions linked directly to your agreements, review operator volume against plan, and manage and true up your accruals.

Bring your foodservice
business into focus.

Bring a recent billback to your demo, and we’ll show you the operators and overlaps behind it.

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