Slice and dice business data any way you want
From deductions automation to sales forecasting, Confido is your single source of truth
Sales Forecasting that does the work for you
Integrated consumption and shipment forecasting, with AI-enabled forecast updates to drive forecast accuracy.
Flexible net sales and deductions reporting
Dissect trade spend by Retailer, Ship-to, Product, and more, with customizable groupings.
Financial planning by account
Account planners that enable net sales drill downs, budget vs. forecast, and other KPI tracking by account
Promotion Performance and ROI Analytics
Understand ROI and lift of every single promotion.
Educational Resources
Velocity and Distribution
Trade and sales forecasting is essential to predict the results of promotion activities and ensure that companies are making informed decisions. Let's dive into the main calculations that are needed for accurate forecasting.
Deductions: Outsourcing or In-House?
Evaluate the pros and cons of outsourcing or managing deductions in-house. There's no one size fits all option, but Confido can support both.
Annual Planning and Forecasting for CPG Brands
Manage & Automate Deductions
This playbook will discuss how CPG brands can implement automation and structure around existing processes to win back dispute dollars and enable efficient growth.