Net Sales View

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What is the Net Sales View used for?

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Have you ever wondered how much you're spending on trade by retailer or product group? Wanted to see a specific split of trade spend by retailer and distributor spend? Not sure how your trade spend has been trending throughout the year?

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CPG brands spend up to 30% of their revenue on trade spend; it's actually the second biggest line item on the P&L!

Trade rate is an important metric for sales teams to understand the performance of their promotion events, telling them the ratio between trade spend and revenue.

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Confido's Net Sales View enables sales teams and management to easily and accurately track this bucket of spend, and slice and dice in any which way they wish to view their data.

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How do I use the Net Sales View?

Confido's Net Sales view (Trade > Summary) surfaces trade spend segmented by retailer and distributor levels. Users can view by Planning Group, Ship To, or Custom Groupings.

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