Promotion Performance, Analytics, and ROI

Understanding the incremental lifts and performance of promotional events over time is essential to managing an effective budget. By understanding the lift of a promotion based on historical events, sales team can analyze the effectiveness of the promotion, and able to improve decision making on whether to repeat the promotion or not for the next time period.

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Table View of Promo Performance

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Sales teams often struggle to determine how much profit a promotion truly creates, since there's various factors that go into the calculation, such as trade costs and incremental lifts. In Confido, we ingest data across our entire platform to pull it into our calculation for promotional ROI, saving you time and excel headaches while providing accurate ROI numbers.

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The table view enables the user to understand promo spend, gross profit,Lift and ROI, with visuals to compare forecasted vs actual results.

Chart View of Promo Performance

Promotion Analytics charts are used to display weekly syndicated sales actuals, showing base and lift units over time, overlaid with average retail price.

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Users can filter promotion performance based on Planning Group, Product, Sales Owner, and Dates.