integrations
Millions of data points captured in one platform
Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.
Sales Forecasting
Adaptive Sales Forecasting
for Informed Decision-Making
Build accurate sales forecasts with flexible scenario planning, unlimited versioning, and AI-driven recommendations that adapt to actuals, promotions, and market data.
OUR RESULTS
Everyday efficiency, exceptional results
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
2in1
All your payment info in — smarter deductions out.
75%
reduction in time spent managing TPM
Our Solution
Adaptive forecasting, backed by data
Improve forecast accuracy, align teams, and make faster, data-driven decisions.
Sales Targets
AI Recommendations
Promotion Insights
Forecast Change Logs
ERP Product Sync
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Sales Targets
Turn top-down goals into trackable plans
Set your Annual Operating Plan with defined targets by customer, product, or trade reason, and track performance in real time against live forecast and deduction data.
AI Recommendations
Forecasts that learn from your business
Confido combines statistical models with actuals to produce continuously updated forecasts, helping teams align faster without spreadsheets.
Promotion Insights
See the impact of trade on every forecast
Compare consumption, depletion, and shipment forecasts against actuals to clearly understand promotion impact.
Forecast Change Logs
Turn forecast changes into clear insights
Confido’s Forecast Change Log centralizes updates to show what changed, who made the change, and why to improve alignment and forecast accuracy.
ERP Product Sync
Product data straight from your ERP
Confido syncs product data directly with your ERP to ensure accurate, up-to-date products and pricing across every forecast, plan, and report.
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RESULTS
Built for startups and category leaders
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs
Organic, nutrient-packed baby food
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs
Gluten-free pasta and carbs
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs
Keto-friendly ice cream
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
How It Works
Do more with Confido
Cash Application
Accounting meets AI-powered automation
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Deductions Management
Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.
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Trade Promotion Management
Centralized promotion calendar with auto-matched deductions and contracts
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Shopper Marketing
Visibility into every shopper marketing campaign
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Sales Analytics
Simple analytics for food and beverage brands
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Demand Planning
Integrated Demand Planning Functionality, Informed by Sales Inputs and Live Retailer/Distributor Data.
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Disputes
End-to-end dispute visibility so you can submit, track, and recover with confidence.
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The AI Infrastructure for CPG Brands
Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
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