Auto-Disputes

Automate Disputes From Submission to Recovery

Confido identifies and prioritizes likely disputable deductions, retrieves supporting documents, auto-drafts messages, and tracks repayment in real time.
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OUR RESULTS

Everyday efficiency, exceptional results

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3x
Faster Resolution.
Centralized dispute tracking means fewer follow-ups and faster repayment cycles.
100%
Visibility into Recovery.
See every dispute’s outcome, approval, and repayment – so nothing goes untracked.
Our Solution

Submit, track, and resolve disputes
with confidence

Recover more revenue faster with full visibility into every dispute and its path to repayment.
Consolidated Dashboard

One place for every claim

View all disputes by retailer or distributor in a single dashboard, with real-time status visibility and repayment tracking.
AI-Powered Auto Disputes

Let Confido handle the easy wins

Automatically submit and follow up on disputes using AI, rules-based workflows, and automated freight document retrieval.
Real-Time Updates

Always know where disputes stand

Follow each dispute from submission to resolution with automatic updates as payments post or statuses change.
Win-Rate Metrics

Measure what matters


Track approval rates, dollars recovered, and repayment trends across your customer base to see ROI instantly.
Unified Correspondence

Centralized response tracking

Access your full dispute history and all communication threads in one centralized workspace, regardless of retailer.
integrations

Millions of data points captured in one platform

Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.
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RESULTS

Built for startups and category leaders

Scaling with Smarter Systems: Serenity Kids Automates Deductions
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs

Organic, nutrient-packed baby food

Kirk Lin
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Streamlining Workflows: Cappello’s Upgrades their Trade, Deduction, and Cash App Operations
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs

Gluten-free pasta and carbs

Lacee  Jaruguei
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Scooping Smarter: How Rebel Streamlined Trade and Reclaimed $100K+ in Deductions
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs

Keto-friendly ice cream

Brian Fulmer
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
How It Works

Do more with Confido

Cash Application
Accounting meets AI-powered automation
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Deductions Management
Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.
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Trade Promotion Management
Centralized promotion calendar with auto-matched deductions and contracts
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Forecasting
Adaptive forecasting that does the work for you
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Shopper Marketing

Visibility into every shopper marketing campaign
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POS Sales units vs Average POS Price Per Unit Week Over Week Bar chart

Sales Analytics

Simple analytics for food and beverage brands
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Demand Planning

Integrated Demand Planning Functionality, Informed by Sales Inputs and Live Retailer/Distributor Data.
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The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
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